Core Viewpoint - The automotive design approach of XPeng Motors emphasizes the integration of AI to enhance user experience through innovative design language, combining technology and artistry [2] Group 1: Design Philosophy - XPeng Motors' design philosophy is characterized by a blend of rationality and emotional appeal, where technology provides strong support while artistic elements evoke emotional value [2] - The design is described as a combination of cold steel and organic forms, aiming to create a visually appealing and emotionally resonant product [2] Group 2: AI and User Experience - The use of AI in automotive design is aimed at expanding physical boundaries and delivering new user experiences [2] - The exploration of new design languages reflects a spirit of vitality and fearlessness, indicating a forward-thinking approach in the automotive industry [2]
小鹏汽车王潭：汽车是用“无机物”堆积起来的“有机物”