广汽集团总经理閤先庆:埃安一定要从To B转向To C
2 1 Shi Ji Jing Ji Bao Dao·2025-11-23 10:22

Core Viewpoint - GAC Group's Aion brand is transitioning from a B2B focus to a B2C market strategy to enhance competitiveness and address recent performance declines [1] Group 1: Company Strategy - Aion was previously among the top three electric vehicle brands in China but has experienced a decline in performance over the past two years [1] - The company aims to break free from its B2B branding and is focusing on developing models targeted at individual consumers [1] - The newly launched i60 is the first model developed under this new strategy, and the company believes it is competitive in the current market [1] Group 2: Future Plans - Aion plans to introduce several new models aimed at the consumer market over the next year [1] - The transition is expected to lead Aion into a new development phase, enhancing its market presence and competitiveness [1]

GAC GROUP-广汽集团总经理閤先庆:埃安一定要从To B转向To C - Reportify