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小米造车为什么能“有规模还盈利”?丨C视频·唐探

Core Insights - Xiaomi achieved a significant milestone by producing its 500,000th vehicle in just 602 days, setting a record for global new forces in the automotive industry, while also reporting its first quarterly profit from its automotive business [1][3] - The automotive segment generated revenue of 28.3 billion yuan, accounting for 25.6% of the total revenue, with a quarterly operating profit of 700 million yuan and a gross margin of 25.5%, nearing that of traditional luxury brands [1][3] Group 1 - Xiaomi's CEO Lei Jun stated that the production of 500,000 vehicles validates the company's complete system capabilities, which stem from long-term technological investments [2] - In Q3, Xiaomi's R&D expenditure reached 9.1 billion yuan, a year-on-year increase of 52.1%, with a total R&D investment of 23.5 billion yuan in the first three quarters, supported by a workforce of 24,000 R&D personnel [2] - The integration of Xiaomi's mobile phone ecosystem with its automotive offerings creates a unique user experience, allowing seamless interaction between users' smartphones and vehicles [2] Group 2 - Despite strong performance, the automotive industry faces challenges in 2026, including changes in tax subsidy policies and intensified competition, which may impact demand and profit margins [3] - The competitive landscape is evolving, with new forces accelerating model iterations and traditional automakers deepening their electrification efforts, necessitating continuous innovation and cost control from Xiaomi [3] - The success of cross-industry ventures like Xiaomi's in automotive manufacturing is attributed to systematic integration of technology, ecosystem collaboration, and manufacturing capabilities, rather than short-term market hype [3][4]