会员制商店激战“线上到家”

Group 1 - The core viewpoint of the article highlights the competitive landscape of membership-based supermarkets in China, emphasizing the importance of supply chain capabilities and rapid fulfillment as key factors for market expansion [1][3]. - Fudi, a local membership supermarket brand, has announced a strategic partnership with JD Instant Delivery to enhance its online business and enter the instant retail sector, aiming to create a representative "Chinese model" for membership supermarkets [3][4]. - Walmart's recent financial report indicates strong growth in the Chinese market, with net sales reaching $6.1 billion in Q3, a year-on-year increase of 21.8%, driven by the performance of Sam's Club and a more than 30% growth in e-commerce [4]. Group 2 - The competition among membership supermarkets is intensifying, with Sam's Club opening its fifth store in Beijing and maintaining a steady expansion of 6-7 new stores annually, now operating over 60 stores across more than 30 cities in China [8]. - Competitors like Metro and Costco are also active in the market, with Metro undergoing significant store upgrades and Costco planning to open nine new stores, although its expansion in China remains slow [9]. - The competition has shifted from merely attracting foot traffic to a comprehensive evaluation of product quality and customer experience, with a focus on integrating online and offline services to enhance shopping convenience [13].