“报行合一”向实向深，人身险产品费用分摊再出细则

Core Viewpoint - The newly released guidelines by the China Actuarial Association aim to optimize the cost-sharing mechanism in the life insurance industry, transitioning from a "cost-driven" to a "value-driven" sales approach, enhancing long-term service and professional capabilities of intermediaries and sales personnel [1][4][7] Summary by Sections Guidelines Overview - The "Guidelines for Cost Sharing of Life Insurance Products" were published on November 21, focusing on the practical aspects of cost sharing in life insurance products and aligning with the "reporting and operation integration" requirements [1][4] Cost Definitions and Classifications - The guidelines categorize costs into variable costs and fixed costs for sharing, with variable costs including commissions and fees directly related to sales, while fixed costs encompass business and management fees not directly tied to sales [3][5] Exclusions from Cost Sharing - Four types of expenses are explicitly excluded from the cost-sharing framework: non-sales related expenses, asset management and custody fees, costs not directly attributable to insurance contracts, and identifiable non-recurring expenses [3][5] Need for Detailed Cost Sharing Mechanism - The guidelines respond to the increasing demand for a refined cost-sharing mechanism in the life insurance sector, particularly following the implementation of related policies in 2023, which have further regulated market order [4][6] Cost Recognition and Sharing Methods - The guidelines emphasize a "recognition before sharing" principle, detailing methods for cost recognition and sharing, including time survey methods, activity-based methods, and other reasonable approaches [5][6] Long-term Industry Impact - The implementation of these guidelines is expected to lead to a more transparent cost structure, reduce the mixing of non-insurance business costs into product costs, and enhance regulatory traceability of actual expense levels, ultimately promoting fair competition and high-quality development in the industry [5][7]