杭州网红主播现撤离潮？知名网红大楼租金近乎腰斩

Core Insights - The phenomenon of mass departure of e-commerce influencers in Hangzhou has sparked significant discussion, although the live-streaming economy around "TaoTian" is experiencing a resurgence, particularly during the Double Eleven shopping festival [1] - The rise of brand self-broadcasting and AI digital influencers is becoming a new trend in live-streaming e-commerce [1] Group 1 - Hangzhou's Lijing International Building, once a symbol of the peak of the live-streaming economy, has seen rental prices nearly halved, with monthly rents dropping from over 3000 yuan in 2021 to between 1200 and 1800 yuan [3] - The building now hosts mostly ordinary office workers and small businesses, with the presence of influencers significantly diminished [3] - Some major Multi-Channel Network (MCN) agencies have also withdrawn from Hangzhou, with the exit of leading firms like Xinxuan Group causing industry turbulence [3] Group 2 - The rise of Taobao Flash Sale has injected new momentum into Hangzhou's e-commerce scene, with brand owners re-establishing TaoTian as a core collaboration focus [3] - AI technology is enhancing e-commerce by improving traffic matching efficiency, helping merchants reduce costs and increase efficiency [3] - The geographic distribution of live-streaming e-commerce is shifting from high concentration to moderate dispersion, with a focus on proximity to supply sources rather than merely chasing traffic [3]