What to Know Before Buying Celsius Stock

Core Insights - Celsius stock has experienced a significant decline of 58% from its peak in March 2024, despite a remarkable 7,330% increase over the previous five years [1][2] Financial Performance - In Q3 2023, Celsius reported a year-over-year revenue growth of 173%, reaching $725 million, largely due to the acquisition of Alani Nu [3] - The Celsius brand itself achieved a sales growth of 44% in the same quarter [3] Market Dynamics - The stock's decline may be attributed to slower revenue growth compared to previous years, with a 25-fold increase from 2018 to 2023, and a notable slowdown in scanner growth at just 13% [4] - There are concerns about potential inventory accumulation despite the revenue increase [4] Growth Opportunities - Celsius has significant potential for international expansion, as international revenue currently represents a small portion of total sales [5] - Analysts project a compound annual revenue growth rate of 21% for Celsius from 2025 to 2027 [5] Competitive Landscape - Celsius faces strong competition from established brands like Monster Beverage and Red Bull, which have greater brand recognition and loyalty [8] - The lack of a strong economic moat raises concerns about Celsius's long-term growth potential [8][9]