“吃爆米花的人少了”，除了看电影，年轻人在电影院还干什么

Core Insights - The cinema industry is diversifying its offerings beyond traditional movie screenings, incorporating merchandise, themed decorations, and special events to enhance the viewer experience [1][3][10] Group 1: Cinema Operations and Strategies - The cinema has implemented a "themed cinema" strategy to attract audiences, which includes special decorations and promotional materials related to the films being screened [3][5] - The distribution of promotional items, such as movie posters and commemorative tickets, has become a significant draw for audiences, especially during peak viewing times [3][6] - The cinema has noted a shift in audience demographics, with an increasing proportion of viewers aged 30 to 39, rising from 26% in 2019 to 40% in 2025 [4][5] Group 2: Revenue Generation and Audience Engagement - The introduction of themed cinemas has led to a 40% increase in box office revenue for specific films [5][10] - Non-ticket revenue, particularly from merchandise sales, has seen a significant rise, with the cinema focusing on creative strategies to enhance viewer engagement and satisfaction [10][12] - The cinema is actively engaging with audience groups, including fan clubs, to create tailored viewing experiences and promotional events, which has proven effective in attracting visitors from beyond the local area [9][10] Group 3: Future Trends and Adaptations - The cinema is preparing for the upcoming release of "Zootopia 2" by promoting related merchandise and planning themed decorations to enhance the viewing experience [12][13] - There is a strong emphasis on understanding and meeting the needs of younger audiences, with the cinema adapting its offerings to align with their preferences [13]