2025非遗品牌推广周在云南大理启动

Core Viewpoint - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week was launched in Dali, Yunnan, aiming to integrate ICH into modern life and enhance its systematic protection and sustainable development [1][2] Group 1: Event Overview - The promotion week features over 120 ICH brands from across the country, showcasing the latest achievements in ICH inheritance and development [1] - The theme of the event is "Brand Leading Development, ICH Illuminating Life," and it includes four key activities: product exhibitions, brand construction seminars, new product launches, and resource matching for ICH brands [1] Group 2: Activities and Initiatives - The product exhibition will transform traditional skills into tangible, purchasable, and experiential ICH-related products and services [1] - The brand construction seminar will explore theoretical and practical paths for ICH brand development through thematic discussions and case analyses [1] - New ICH-related products and collaborative products will be promoted during the new product launch [1] - A platform for resource matching will be established to facilitate supply and demand connections, supporting the development of ICH brands [1] Group 3: Advocacy and Support - The China Intangible Cultural Heritage Protection Association released the "Dali Initiative for Promoting Sustainable Development of ICH Brands," calling for societal attention and support for ICH brand development [1]