Core Points - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week was launched on November 23 in Dali, Yunnan, aiming to integrate ICH into modern life and enhance its systematic protection and sustainable development [1][2] - Over 120 notable ICH brands from across the country showcased their latest achievements in ICH inheritance and development, with various media, e-commerce, and technology companies setting up online and offline exhibition areas to present cross-disciplinary practices like "ICH + Technology" and "ICH + Design" [1] - The theme of the promotion week is "Brand Leading Development, ICH Illuminating Life," featuring four key activities: product exhibitions and sales, discussions on ICH brand construction, new product launches, and resource matching for ICH brands [1] Event Details - The event is co-hosted by the Ministry of Culture and Tourism's Intangible Cultural Heritage Department, Yunnan Provincial Culture and Tourism Department, and the Dali Bai Autonomous Prefecture Government, running until November 28 [2] - A significant initiative, the "Dali Initiative for Sustainable Development of ICH Brands," was announced, urging society to support the construction and development of ICH brands, which embody Chinese wisdom and benefit people's lives [1]
2025非遗品牌推广周在云南大理启动 120余个非遗品牌集中亮相
Ren Min Ri Bao·2025-11-23 22:49