微短剧进入“精耕细作”时代（新媒视点）

Core Insights - The rapid development of China's micro-short drama industry has seen production costs rise significantly, with the capacity to produce over a thousand micro-short dramas annually by 2023 [1] - The micro-short drama has become a crucial vehicle for Chinese culture to reach global audiences, with a reported overseas market revenue exceeding $1.525 billion in the first eight months of 2025, marking a 194.9% year-on-year increase [1][2] Industry Development - The rich content supply from China's long-standing online literature market has been a key advantage for the global expansion of micro-short dramas, with a large number of creators continuously producing new stories [2] - The production capacity of micro-short dramas has significantly increased, with monthly outputs rising from 30-50 to 300-500 dramas, and the potential for future monthly outputs to reach 3,000-5,000 dramas due to advancements in AIGC technology [2] Content Strategy - The company has adopted a "Chinese framework, global output" content strategy, retaining the cultural depth of Chinese stories while adapting them to the cognitive logic of overseas audiences [3] - Collaborations with local entities, such as the partnership with Asahi Television in Japan, have led to successful adaptations of Chinese stories, exemplified by the short drama "The Billionaire's Divorced Granddaughter," which generated over $5 million in its first week [3] Future Outlook - The micro-short drama industry is expected to continue expanding, driven by a wealth of cultural content, advanced AI production technologies, and a mature business model [4] - The emergence of AI-generated content, such as "manhua dramas," presents new opportunities for the industry, allowing for lower production costs while maintaining high content quality [3][4]