明星路演跳短视频尬舞，粉丝都看不下去了

Core Viewpoint - The trend of "awkward dancing" has become a standard practice in the promotional events of the Chinese entertainment industry, reflecting a shift in marketing strategies to engage audiences through viral content on social media platforms [6][18][21] Group 1: Industry Trends - The rise of awkward dancing in promotional events is attributed to the need for stars to appear more relatable and engaging, countering criticisms of their lack of "human touch" [7][18] - The "Li Xicheng March" dance became a viral sensation, leading to its widespread adoption in various promotional events, showcasing how trends can quickly permeate the industry [10][15] - Data indicates that promotional videos featuring stars dancing receive significantly higher engagement compared to traditional promotional materials, highlighting a shift in audience preferences [15][18] Group 2: Impact on Audience Engagement - The awkward dance performances, while often criticized, serve to create buzz and attract attention, as evidenced by the substantial viewership and engagement metrics associated with these events [13][15] - The focus on creating viral moments has led to a decline in substantive discussions about the content of the films or shows, with audiences more engaged in the spectacle than the narrative [21][23] - The entertainment industry is increasingly prioritizing short, attention-grabbing content over deeper, meaningful interactions with audiences, raising questions about the long-term implications for viewer engagement [21][25] Group 3: Marketing Strategies - The marketing strategies employed by the entertainment industry have evolved to prioritize viral potential, often at the expense of traditional promotional methods that foster deeper connections with audiences [18][26] - Successful promotional campaigns now often rely on creating memorable, shareable moments rather than focusing solely on the artistic quality of the content being promoted [17][28] - The shift towards a more entertainment-focused approach in promotional events reflects broader trends in consumer behavior, where quick, engaging content is favored over more substantial narratives [18][26]