东风华为联手打造新品牌“奕境”亮相 投入百亿资金每年至少推1款新车型

Core Insights - The new electric vehicle brand "Yijing" was officially launched through a collaboration between Dongfeng Motor and Huawei, marking the first deep cooperation between a state-owned automotive enterprise and Huawei in the automotive sector [1][2][3] - The brand aims to focus on the high-quality family vehicle market and will develop a diverse product matrix covering multiple levels and models, with the first model set to debut at the Beijing Auto Show in April 2026 [1][2][3] Company Collaboration - The partnership between Dongfeng Motor and Huawei has been built over 15 years, starting with cooperation in the field of intelligence in 2010, followed by a strategic agreement in 2018 to develop smart connected electric vehicle technologies [3] - The "Yijing" brand represents a significant investment of 10 billion yuan and three years of dedicated effort from both companies, showcasing their commitment to collaboration [3] Market Strategy - Dongfeng Motor is accelerating its transition to new energy vehicles while increasing R&D investment and expanding its domestic and international market presence [7] - The company has launched several brands under its umbrella, including high-end smart electric vehicle brand Lantu, which has seen a 90.7% increase in sales year-on-year, reaching 112,600 units sold in the first ten months of 2025 [4][5] Product Development - Dongfeng's Lantu brand has achieved significant milestones, including the production of its 300,000th vehicle, positioning it as a leader among state-owned high-end electric vehicle brands [4] - The Dongfeng Warriors brand, known for luxury off-road electric vehicles, has also seen impressive growth, with a 196.5% increase in sales, totaling 5,215 units in the first ten months of 2025 [6] Innovation and Patents - Dongfeng Motor holds a total of 27,529 effective patents, with 12,889 being invention patents, maintaining a leading position in the fields of new energy and intelligent connectivity [6]