不止数字风口，更是文化标杆：文化“新三样”加速破圈

Core Insights - The article discusses the rapid global expansion of China's cultural "new three samples" (online literature, web dramas, and online games) and their significance as cultural benchmarks rather than just digital trends [1][2]. Group 1: Cultural Impact and Global Reach - The cultural "new three samples" have gained significant popularity overseas, with the game "Black Myth: Wukong" topping sales charts in multiple countries and series like "Si Teng" and "Chang Yue Jin Ming" being well-received in Southeast Asia [2]. - In 2024, China's online literature is projected to generate revenue of 4.815 billion yuan, while micro-short dramas have nearly 55 million downloads overseas, and self-developed games are expected to earn over $18.5 billion [2]. - The expansion of these cultural products goes beyond traditional themes, with contemporary narratives resonating with international audiences, as seen in the Serbian airing of the drama "Time is Just Right," based on a real-life online novel [3]. Group 2: Technological Integration - Technology plays a crucial role in the development and dissemination of the cultural "new three samples," with advancements in mobile internet and AIGC (Artificial Intelligence Generated Content) driving new formats like vertical micro-short dramas and animated micro-dramas [4][5]. - AIGC technology is reshaping content production and distribution, enabling rapid creation and translation of content, which is essential for reaching global audiences [5][6]. Group 3: Quality and Content Innovation - The consensus among industry experts is that the high-quality development of cultural "new three samples" relies on producing premium content that resonates with audiences, even without translation [6][7]. - The characteristics of premium content include strong narratives and emotional depth, which are essential for achieving cultural resonance [7]. - Initiatives like the "Fruit Burning Plan" by Hongguo Short Drama aim to support high-quality projects across various themes, contributing to the industry's growth and sustainability [8][9]. Group 4: Industry Ecosystem and Support - The industry is transitioning from rapid growth to a focus on quality, with platforms like Hongguo Short Drama enhancing review standards and support mechanisms to foster a healthier ecosystem [8]. - The establishment of the "Cultural 'New Three Samples' Innovation Cooperation and International Exchange Center" in Jiaxing aims to strengthen the industry chain and promote international collaboration [9].