5600亿科技巨头，终结切尔西胸前“裸奔”

Core Viewpoint - The partnership between Oracle and Chelsea FC represents a strategic move for both parties, with Oracle aiming to enhance its brand presence in sports through a deeper collaboration rather than just surface-level advertising [15][20]. Group 1: Partnership Details - Oracle has reportedly reached a sponsorship agreement with Chelsea FC, which is expected to end the club's status as the only team in the Premier League without a front shirt sponsor [2][3]. - The financial terms of the deal are said to be below Chelsea's expectations of £60-65 million, with the club still pursuing a long-term agreement of at least £55 million [3][11]. - The partnership is anticipated to be officially announced soon, potentially maximizing publicity around key matches [3]. Group 2: Historical Context - Chelsea FC previously had Three UK as its main sponsor, which provided £40 million annually for three seasons, but has since faced challenges in securing a new long-term sponsor [5][6]. - The club's market value has declined due to inconsistent performance and the loss of Champions League qualification, impacting its ability to attract high-value sponsorships [6][9]. - Chelsea's previous sponsorships, including a short-term deal with Damac for £7 million and a training kit sponsorship with BingX for £11 million, reflect the club's struggle to maintain significant sponsorship revenue [6][9]. Group 3: Financial and Regulatory Environment - The tightening of financial regulations in the Premier League, including the new SCR rules, has limited Chelsea's options for sponsorship and necessitated a focus on securing revenue through advertising [12][14]. - The collaboration with Oracle may also be linked to Clearlake Capital's investment strategies, suggesting a potential trend of "investment for sponsorship" as a means to navigate financial constraints [14][20]. Group 4: Marketing Strategy - Oracle's approach to sports marketing emphasizes deep partnerships and technological integration rather than mere brand exposure, as seen in its previous collaborations with teams like the Golden State Warriors and the San Francisco Giants [15][16][18]. - The partnership with Chelsea is expected to involve extensive collaboration beyond advertising, potentially enhancing Oracle's brand image and market presence [20].