为什么90%的公司，战略都执行不下去？

Core Insights - Companies are facing common challenges in strategic execution, where grand strategic visions often fail to translate into actionable results, leading to a disconnect between management and operational levels [1] - The "Four Principles of Effective Execution" by FranklinCovey serve as a practical guide to bridge the gap between strategy and results, focusing on activating organizational intelligence and fostering deep consensus [1][12] Group 1: Challenges in Strategic Execution - Companies are experiencing intensified internal competition, leading to a reliance on outdated practices or failed attempts at transformation [1][3] - A pharmaceutical company is struggling with declining sales due to tightened national healthcare policies and increased competition among similar products [3][4] - The need to shift from capturing market share to influencing pharmacy staff's mindset is identified as a new strategic direction [3][5] Group 2: The Four Principles of Effective Execution - Principle One: Focus on the most critical goals to ensure strategic breakthroughs [13][17] - Principle Two: Emphasize leading indicators that translate goals into actionable behaviors, moving away from mere numerical breakdowns [25][30] - Principle Three: Implement an incentive scorecard that visualizes key goals and makes the incentive process engaging for employees [31][32] - Principle Four: Establish a regular accountability system to ensure consistent execution and adapt to challenges as they arise [34][36] Group 3: Case Studies and Practical Applications - A pharmaceutical company aims to change the mindset of pharmacy staff, facing challenges in aligning regional teams with the new strategic goal [5][24] - An export-oriented fitness equipment company is transitioning to agile, small-batch orders due to external pressures like tariffs, requiring significant operational adjustments [9][10] - The implementation of the "One Plus One" work method in the fitness equipment company illustrates how to address customer needs while minimizing production changes [29][30]