LEAPMOTOR(HK:09863) Jing Ji Guan Cha Wang·2025-11-24 02:10Core Insights - Leap Motor has launched its A10 model at the Guangzhou Auto Show, following the pre-sale of its Lafa 5 model, indicating a strategic push for increased sales in overseas markets to achieve its goal of selling one million vehicles by 2026 [2][3] Product Launch and Features - The A10 is positioned as a "smart boutique long-range SUV" with a range of 500 km (CLTC), powered by dual flagship chips (Qualcomm 8295P + 8650), and features full-scene intelligent assistance from parking to driving [2] - The A10 will be the first model under 100,000 yuan to feature LiDAR technology, following the earlier launch of a LiDAR-equipped model under 150,000 yuan [2] Target Market and Consumer Appeal - The A10 is aimed at young consumers, incorporating trendy and personalized elements, which aligns with Leap Motor's A series targeting this demographic [3] - The introduction of the A10 is expected to expand Leap Motor's user base and support its sales target of one million vehicles by 2026, particularly in the European market where such boutique cars are well-received [3] International Expansion and Sales Strategy - Leap Motor has established over 1,700 sales and service outlets globally, with nearly 800 located overseas, indicating a strong international presence [3] - The company is focusing on localizing production, with a project in Malaysia for the C10 model and plans for similar initiatives in Spain [4] - The B series models are being developed for global markets, with specific configurations tailored to different regions, and the B10 model is currently being promoted in Europe [4] Future Outlook - Leap Motor plans to launch several models, including the B10, B01, Lafa 5, and A10, in overseas markets by 2026, which will be crucial for achieving its sales targets [4] - The performance in international markets will significantly impact the company's ability to meet its one million vehicle sales goal, although consumer acceptance remains to be seen [4]