馆陶“一品一播” 探索电商富民路

Core Insights - The "One Product One Broadcast" initiative in Guantao County has successfully transitioned from relying on external support to self-sustained operations, achieving a sales revenue of 43.18 million yuan by November this year [3][4] - The county has established an efficient coordination mechanism involving county-level officials, subsidiaries, and functional departments to ensure product quality and service support [3] - Guantao County has developed a precise operational model of "trial-error-optimization" in e-commerce, utilizing major platforms like Kuaishou, Douyin, and Pinduoduo to promote local agricultural products [3][4] Sales Performance - The sales revenue of Guantao County's "One Product One Broadcast" trade company reached 43.18 million yuan, with business segments achieving self-profitability [3] - The collaboration with local influencers has led to an 80% increase in sales volume, with monthly agricultural product sales stabilizing at over 300,000 yuan [4] Product Development and Training - Guantao County has upgraded the packaging of agricultural products like black wheat and eggs, enhancing their market competitiveness and added value [4] - A live broadcast directory has been established, covering 310 products, and over 120 local hosts have been trained through 19 specialized training sessions [4] Future Plans - The county plans to deepen the integration of e-commerce with local industries, focusing on resource sharing, logistics cost control, financial empowerment, and strengthening supply chains [4]