Ferrari(US:RACE) 3 6 Ke·2025-11-24 02:58Group 1 - The Ferrari World entertainment complex has officially signed in Tongzhou, Beijing, with an estimated total investment of approximately $1 billion (about 7.1 billion RMB) [1][3] - The project is expected to attract an annual visitor flow of 1.8 million people, making it a significant addition to the region's cultural tourism landscape [3][21] - This marks the first Ferrari World in Asia, expanding Ferrari's presence in the North American and Chinese markets after years of development [3][7] Group 2 - The project will include various attractions such as the world's fastest roller coaster, an esports park, a Ferrari museum, and a Ferrari club [1][3] - The investment strategy involves local cultural tourism platforms and social capital, with Ferrari providing brand authorization and design oversight [5][6] - The establishment of Ferrari World is part of a broader narrative of cultural tourism development in Tongzhou, which includes other significant projects like a Mars-themed immersive experience base [4][8] Group 3 - The project is seen as a strategic move to enhance the cultural tourism appeal of Tongzhou, which is positioning itself as a new hub for tourism in Beijing [15][22] - The presence of multiple large-scale theme parks in close proximity raises questions about potential competition, particularly with Universal Studios already established in the area [16][18] - The operational model of Ferrari World may differ from its global counterparts, as it is yet to be determined whether it will follow the same investment and operational structure [5][6]