2 1 Shi Ji Jing Ji Bao Dao·2025-11-24 03:16Core Insights - The credit card and loan card issuance in China has been declining for 11 consecutive quarters as of Q2 2025, leading to increased pressure on banks in a competitive market [1] - Ping An Bank has launched an upgraded "Ping An Good Car Owner Credit Card" to set a new benchmark in the industry by focusing on user value and vertical customer segments [1][3] - The upgrade is part of Ping An's "Three Savings Project" strategy, aiming to shift the industry focus from scale competition to ecological value competition [3] User Experience Redesign - The upgraded credit card emphasizes a seamless service experience rather than just a list of benefits, focusing on three core scenarios: refueling and charging, vehicle maintenance, and travel protection [4] - The refueling and charging scenario integrates with over 80,000 gas stations and 500,000 charging piles, offering features like "one-click navigation" and "fast payment" [4] - The vehicle maintenance service includes a complimentary "maintenance benefits package" worth 1,000 yuan for first-time users, lowering the barrier to accessing quality services [4] - Travel protection enhancements include additional insurance for flight delays and personal liability, extending coverage from transportation to the entire travel experience [4] Service Integration - The benefits are interconnected, creating a "service chain" that reduces user acquisition costs and decision-making burdens [5] - The integration of services is rooted in Ping An Group's "comprehensive finance + industry-bank collaboration" model, which creates high barriers in resource integration and cost control [6] Strategic Implementation - The upgrade of the Good Car Owner Card is a deep implementation of Ping An's "Three Savings Project" in the vertical field of car owners, enhancing user trust and engagement through a dual-layer structure of horizontal inclusivity and vertical depth [7] - The card leverages 17 years of data from over 14 million car owners to create a closed-loop operational capability that matches user behavior with tailored financial products [7] - The focus on specific customer segments and scenarios allows for sustained user retention and brand recognition, indicating a shift in credit card competition from quantity of benefits to depth of ecosystem [8]