女装越做越小但吊牌比脸都大，商家为防「穿过再退货」快把拆吊牌难度整成拆弹了

Core Points - The article discusses the ongoing conflict between women's clothing retailers and consumers regarding the increasing size and complexity of clothing tags, which are now seen as a deterrent to returns [2][4][5] - The rise of oversized tags is a response to high return rates and consumer behavior that exploits return policies, leading to a significant shift in the retail landscape [6][15][26] Group 1: Industry Trends - The trend of oversized tags has become a focal point in the women's clothing industry, with tags now being as large as A4 paper and designed to be difficult to remove [6][11] - Manufacturers are innovating with tag designs, including tamper-proof features and even technology like NFC chips, although the latter is not widely adopted due to cost [12][15] - The introduction of these tags is seen as a cost-effective measure for retailers to mitigate losses from returns, with the cost of oversized tags being significantly lower than the potential losses from returned items [26][27] Group 2: Consumer Behavior - Consumers have adapted to the return policies, often purchasing items with the intent to wear them briefly before returning, leading to a culture of "wear and return" [16][23] - This behavior has resulted in a gray market where individuals exploit return policies for profit, further complicating the relationship between retailers and consumers [23][30] - The article highlights instances where consumers have returned items in unsellable conditions, exacerbating the challenges faced by retailers [18][19] Group 3: Retailer Responses - Retailers are increasingly adopting oversized tags as a last line of defense against return fraud, with reports indicating a significant drop in return rates after implementing these tags [26][27] - The cost of oversized tags is justified by retailers when compared to the high costs associated with returns, which can include shipping, restocking, and loss of sale [27][28] - The ongoing "tag war" reflects a broader struggle within the industry to balance consumer rights with the financial viability of retail operations [30][50]