Sou Hu Cai Jing·2025-11-24 03:42Core Viewpoint - The disappearance of Alibaba International Station could lead to better profitability for foreign trade businesses by forcing them to establish their own customer channels and brands instead of relying on a platform [2]. Group 1: Building an Independent Presence - Step 1: Transform the independent site into a "permanent showroom" as it is owned property compared to rented Alibaba stores [3]. - Essential Pages: Include "About Us" with real factory videos and team photos to build trust [4], a "Product Center" with high-quality images and detailed specifications [5], "Case Studies" to showcase problem-solving capabilities [6], and a "Blog/Information Center" to attract free traffic from Google [7]. Group 2: Leveraging Google for Traffic - Step 2: Utilize Google as a "top salesperson" by focusing on search engine optimization (SEO) and Google Ads [8]. - Free Strategy: Continuously publish articles addressing customer issues on the blog to enhance visibility [9][10]. - Paid Strategy: Target specific long-tail keywords in Google Ads to drive traffic directly to product pages [11][12]. Group 3: Engaging on Social Media - Step 3: Actively engage on social media platforms where customers are present [13]. - LinkedIn: Optimize company and personal profiles, connect with target company managers, and build a professional image through engagement [13]. - Facebook/Instagram: Showcase factory capabilities and team culture through engaging short videos [14]. - Industry Forums: Participate in relevant online communities to establish expertise [15]. Group 4: Proactive Customer Development - Step 4: Use customs data to identify real importers and their purchasing habits [16][17]. - Google Maps: Search for distributors/importers in target countries to gather company information [18]. - LinkedIn: Identify key personnel in target companies for outreach [19]. - Development Emails: Craft personalized emails demonstrating research on potential clients and offering relevant case studies [20]. Group 5: Converting Inquiries to Orders - Step 5: Focus on professionalism and patience to convert inquiries into orders [21]. - Professional Quotations: Provide clear and detailed quotations to reflect professionalism [21]. - Sample Strategy: Ensure high-quality samples are sent promptly, even at a loss [22]. - Building a Private Customer Database: Collect emails from inquiries for ongoing marketing efforts [23]. Group 6: Long-term Benefits - The absence of Alibaba may lead to increased workload initially, but it results in higher profits without platform commissions [24]. - Businesses will own their customer data, allowing for repeated follow-ups [25]. - Establishing a brand identity that customers remember, rather than being just another store on Alibaba [26].