红果短剧开启演员分账时代,长剧能学吗?
3 6 Ke·2025-11-24 04:23

Core Insights - The article discusses the launch of the revenue-sharing mechanism by Hongguo, which has begun to show results with the disclosure of estimated earnings for actors involved in short dramas [3][4][10]. Group 1: Revenue Sharing Mechanism - Hongguo's revenue-sharing mechanism allows actors to earn based on the performance of their works, moving away from the traditional daily wage system [8][10]. - The first public disclosure of earnings under this mechanism includes over 1.5 million for male lead Wang Kaimu and over 1 million for female lead Xu Zhenzhen in the short drama "Half-Ripe Husband" [1][4]. - The success of "Half-Ripe Husband," which achieved 1 billion views within a week, exemplifies the effectiveness of the revenue-sharing model in enhancing actor motivation and content quality [4][10]. Group 2: Impact on the Industry - The introduction of the revenue-sharing model is expected to stimulate industry vitality by aligning actor earnings with audience reception, thereby encouraging higher quality productions [10][12]. - While the mechanism promotes collaboration and quality, it also raises concerns about resource concentration and the potential for platforms to gain excessive power over the industry [12][14]. - The article suggests that the revenue-sharing model could be adapted for long dramas, addressing issues of actor compensation and content quality, but emphasizes that the core challenges in long dramas lie in script quality rather than actor performance [13][14].

红果短剧开启演员分账时代,长剧能学吗? - Reportify