北汽华为联手打造 高端车型新款享界S9上市

Core Insights - The new flagship model, the Enjoy S9, has been launched, aiming to revitalize the luxury sedan market priced above 300,000 yuan [1] - Huawei's Executive Director, Yu Chengdong, highlighted six major upgrades in luxury, intelligence, driving control, and safety, which are expected to reshape the luxury car landscape [1] Group 1: Product Features - The Enjoy S9 is equipped with Huawei's top-tier technology, including the new Huawei Tuling platform and the Huawei Qiankun Intelligent Driving ADS4 [1] - Additional features include a new smart electric door, new Nebula tail lights, Harmony ALPS health cabin, rear zero-gravity seats, Huawei's million-pixel smart projection headlights, and the Huawei Yuezhan audio excellence series [1] Group 2: Market Strategy - The partnership between BAIC and Huawei has established a product matrix for the Enjoy brand, targeting the high-end car market with the "Flagship 9 Series Twins" [1] - BAIC plans to invest 20 billion yuan to fully develop the Enjoy brand, focusing on a comprehensive product lineup that offers new intelligence, aesthetics, scenarios, and experiences for users [1]