双能并进 智领豪华，上汽奥迪携全系车型亮相2025广州车展

Core Insights - SAIC Audi is showcasing its strategic ambitions at the 23rd Guangzhou International Auto Show, highlighting the launch of the Audi E5 Sportback and the upcoming delivery of the A5L Sportback, alongside the global debut of the AUDI E SUV concept car, emphasizing a dual-track strategy of "fuel + electric" [1][20] Group 1: Product Launches and Features - The Audi E5 Sportback, priced at 279,900 yuan, is positioned as a strategic model in China, featuring advanced technology and performance enhancements, including a quattro version that offers significant upgrades for an additional 10,000 yuan [3][5] - The A5L Sportback is set to redefine luxury fuel vehicles with its high-performance fifth-generation EA888 engine, achieving a maximum power of 200 kW and a peak torque of 400 N·m, with a 0-100 km/h acceleration time of just 5.6 seconds [7][14] - The E5 Sportback boasts a dual-motor system with a maximum output of 579 kW and a range of up to 773 km, addressing user concerns about range anxiety [5][9] Group 2: Technological Innovations - SAIC Audi is integrating advanced technologies in both electric and fuel vehicles, with the E5 Sportback featuring an innovative smart cockpit and a comprehensive driver assistance system tailored for Chinese road conditions [11][12] - The A5L Sportback incorporates Huawei's advanced driving technology, enabling high-level assistance features and OTA upgrade capabilities, ensuring continuous improvement of vehicle functions [8][14] - The company emphasizes a commitment to quality, with a production capacity of 360,000 units per year and rigorous testing standards that exceed national benchmarks [15] Group 3: User Experience and Service Network - SAIC Audi is expanding its service network significantly, with nearly 160 customer service centers and plans to enhance user experience through digital innovations and flexible purchasing options [18][20] - The introduction of diverse user benefits and flexible financing options aims to lower the barriers to luxury vehicle ownership, with the E5 Sportback starting at 235,900 yuan and various promotional offers available [19][20] - The company is enhancing digital engagement through the SAIC Audi app, which integrates various services and supports OTA updates for both the E5 and A5L models, fostering a closer connection with users [20] Group 4: Strategic Vision and Market Position - SAIC Audi's dual-brand strategy aims to solidify its position in the luxury fuel vehicle market while simultaneously expanding into the electric vehicle segment, reflecting a commitment to innovation and user-centric design [20][21] - The company is poised for future growth with plans for the mass production of the AUDI E SUV by 2026 and the introduction of more fuel and electric models, enhancing its product matrix [21]