从技术赋能到联合共创,阿维塔与华为战略合作进入新阶段
Zhong Guo Qi Che Bao Wang·2025-11-24 06:10

Core Insights - The strategic partnership between Avatr and Huawei has evolved from the HI model to the HI PLUS co-creation model, marking a significant upgrade in their collaboration and setting a new path for cooperation in the automotive industry [1][17] - This partnership emphasizes a comprehensive approach covering user insights, product definition, R&D, marketing, and service, aiming to reshape the luxury smart electric vehicle market and support the high-end branding of Chinese manufacturers [1][17] Technology Collaboration - The core of the Avatr and Huawei partnership is technological collaboration, transitioning from single component empowerment to full-stack joint R&D under the HI PLUS model [3] - Avatr's vehicles are equipped with Huawei's advanced technologies, creating a positive feedback loop between technology upgrades and product iterations [3] Smart Driving Innovations - The Huawei Dry Kun ADS 4 system has been integrated across all Avatr models, making it the first brand to fully deploy advanced driving assistance features [5] - The Avatr 12 model showcases advanced sensing capabilities with a four-laser radar system, enhancing performance in complex driving conditions [5] Smart Cabin Features - The HarmonySpace 5 smart cabin provides seamless integration with mobile devices, enhancing user experience with fast voice recognition and interactive features [6] - The Avatr 06 model is designed with advanced detection capabilities, catering to younger users with its innovative design and technology [6] Powertrain Technology - The Avatr 12 offers both pure electric and range-extended power options, with impressive performance metrics such as a 356 km electric range and a 3.8-second acceleration time for the all-wheel-drive version [7] - The collaboration aims to launch 17 new models by 2030, covering various segments including sedans, SUVs, and MPVs [7] Ecosystem Collaboration - The HI PLUS model focuses on channel integration, service upgrades, and capital binding to create a closed-loop ecosystem [8] - Avatr has entered the Huawei ecosystem, allowing users to browse and purchase vehicles through the Huawei Dry Kun app, enhancing market reach [11] Capital Binding - Avatr's investment of 11.5 billion yuan in Huawei has established a strong capital relationship, ensuring long-term stability and coherence in decision-making [12] - The partnership has resulted in significant sales growth, with Avatr achieving a record high of 13,506 units sold in October 2025, a 34% year-on-year increase [12] User Co-Creation - The partnership emphasizes user co-creation, allowing customers to participate in product development and fostering emotional connections with the brand [13] - Initiatives like the Avatr × Huawei Dry Kun Smart Driving City Open Competition engage users in real-world scenarios, enhancing product relevance [15] Brand Recognition - Positive user experiences and endorsements from Huawei employees have strengthened brand recognition and loyalty, creating a virtuous cycle of internal approval and market promotion [16] - The collaboration is positioned as a model for how Chinese brands can leverage technology and user engagement to compete in the global high-end automotive market [17]