盒马启动合作伙伴成长计划 将扶植10个年销售额超10亿元的合作伙伴
Ge Long Hui·2025-11-24 06:41

Core Insights - Hema has launched the "Co-creation and Symbiosis" partner growth plan, aiming to support 10 partners to achieve annual sales exceeding 1 billion yuan and assist 100 suppliers to triple their sales within three years [1] - The initiative focuses on creating products around the themes of "health, convenience, and self-satisfaction" to meet consumer demands for a better life [1] - Hema's CEO emphasized the importance of building a long-term value-creating community with partners through shared values and complementary capabilities [2] Company Strategy - Hema has established a user-centered product development capability, an efficient and stable supply chain, and intelligent decision-making technology as foundational elements for advancing towards "heart retail" [2] - The company aims to foster a new type of supplier relationship that emphasizes value creation and mutual benefit rather than a simple transactional relationship [2] - Hema's rapid expansion includes nearly 500 Hema Fresh stores and over 350 Super Hema stores nationwide [2] Technological Integration - Hema has integrated Alibaba's leading AI model technology to develop exclusive applications for retail, which are applied in product selection, testing, and operations [1] - The company has built a three-tiered supply chain network consisting of national central warehouses, regional hub warehouses, and city warehouses to support rapid nationwide product coverage [1] Brand Development - Hema has upgraded its "Cloud Sharing" brand, providing a new online shopping channel for consumers outside the Hema service areas, achieving near nationwide coverage [3]