“观鸟+”尽显“年轻”姿态 “生态美”催热冬日文旅消费

Core Viewpoint - The arrival of migratory birds at Taihu Lake has significantly boosted local tourism and consumption, attracting a large number of photographers and visitors [5][6]. Group 1: Migratory Birds and Ecological Restoration - Over 5,000 tufted ducks and 8,800 Eurasian wigeons have arrived in Suzhou, marking a historical high for this period [4]. - The total number of wintering migratory birds in Suzhou is expected to exceed 100,000, including nationally protected species like the whooper swan and the white spoonbill [5]. - Suzhou has initiated ecological restoration projects to improve water quality and habitats for aquatic life and migratory birds, reversing previous declines due to industrial expansion and human activities [5]. Group 2: Impact on Local Economy - The influx of birdwatchers has led to a two to threefold increase in customer traffic at local cafes, with some days seeing up to 600-700 visitors [8]. - A café owner reported daily revenues rising from 5,000-6,000 yuan to over 10,000 yuan on weekdays and up to 30,000 yuan on weekends due to the birdwatching season [11]. - Local accommodations, including hotels and homestays, are experiencing high demand, with many fully booked on weekends, requiring advance reservations [15]. Group 3: Marketing and Visitor Engagement - Businesses are introducing seasonal products to attract younger tourists and birdwatching enthusiasts, such as special teas and themed drinks [15]. - The local tourism association plans to collaborate with bird experts to provide educational resources and enhance visitor engagement with the natural environment [17]. - The birdwatching season is expected to last until February 2026, with projected revenue growth of over 10% for local accommodations compared to the same period in 2024 [20].