DFAC(SH:600006) Zhong Guo Qing Nian Bao·2025-11-24 07:32Core Insights - The Hongqi brand has undergone a comprehensive upgrade, showcasing its three sub-brands at the Guangzhou International Auto Show, reflecting its commitment to refined market operations and user-centric strategies [2][3]. Brand Structure - Hongqi has established a clear three-sub-brand structure: the main Hongqi brand focuses on mainstream luxury with diverse powertrains, Hongqi Tiangong targets young consumers with innovative designs, and Hongqi Jinkuihua is positioned in the ultra-luxury market [2][3]. Product Launch - The new generation Hongqi HS6 PHEV was prominently featured, alongside the refreshed visual identity and logos of the three sub-brands, aiming to provide a richer user experience [3]. Market Strategy - The brand aims to address the diverse needs of different consumer groups through precise product positioning and a clear brand architecture, enhancing its market vitality [3].