Infoseek 媒介宣发：让企业每一分预算都花在刀刃上

Core Insights - The article highlights the challenges faced by companies in media promotion, particularly the issue of "budget waste" due to high costs and inefficiencies in traditional methods. Infoseek aims to transform this landscape with its digital PR AI platform, focusing on "precise matching, transparency, and efficient conversion" [1]. Group 1: Media Promotion Challenges - Companies often struggle with high costs when contacting media directly, weak bargaining power when negotiating with influencers, and hidden costs when using PR agencies, leading to ineffective tracking of promotional budgets [1]. - Infoseek addresses these issues by providing a platform that allows companies to maximize the value of their promotional budgets through targeted outreach [1]. Group 2: Infoseek's Advantages - Infoseek boasts a vast and precise channel resource matrix, including 17,000 media submission channels and 400,000 self-media accounts, enabling comprehensive coverage across various industries and regions [3]. - The platform allows companies to quickly filter channels by region, industry, and media type, thus avoiding unnecessary costs associated with broad outreach [3]. Group 3: Cost Control and Transparency - Infoseek offers a transparent pricing model, allowing companies to select channels based on their budget, with basic media promotion starting at 30 yuan and the fastest output time being 30 minutes [4]. - Compared to traditional methods, Infoseek's approach can reduce costs significantly, as demonstrated by a case where a car brand achieved a 30% increase in regional brand awareness at one-third of the cost of traditional PR agencies [4]. Group 4: Technology Empowerment - Infoseek leverages AIGC technology to create content generation models, enabling companies to produce media-compliant press releases and marketing content without hiring additional teams, thus saving on content creation costs [5]. - The platform also integrates real-time monitoring of promotional content, providing 43 data metrics to help companies adjust their strategies based on performance feedback [5]. Group 5: Practical Case Studies - A cosmetics brand successfully reversed negative reviews by utilizing Infoseek's platform to publish authentic product reviews at 50% less budget than traditional methods, resulting in a 40% increase in brand search volume [6]. - Another consumer brand restored market trust after addressing product quality rumors through targeted media outreach, leading to a 15% month-over-month sales increase [6]. Group 6: Overall Impact - Infoseek's media promotion strategy focuses on maximizing budget efficiency, making it suitable for both startups and large enterprises, thereby positioning itself as an "efficiency steward" in media promotion [8].