BEKE(US:BEKE) Zhong Guo Jing Ji Wang·2025-11-24 08:12Core Insights - The traditional home decoration market's "pay first, renovate later" model poses financial risks, prompting Beike to launch a "renovate first, pay later" fund custody project, enhancing consumer choice and confidence [1][2] - Beike's fund custody service has been implemented in 43 cities, providing financial security for 25,000 families, with over 92% of users opting for the service and a 97% completion rate for fund release within 7 days [1] - The service aligns with government policies aimed at high-quality development in the home decoration industry, contributing to a trustworthy transaction mechanism and improved consumer rights protection [1] Company Developments - Beike's strategy as a "full-case decoration service provider" integrates design, construction, supply chain, and after-sales services, with its subsidiary brands achieving significant service coverage [2] - The fund custody service has served over 16,000 families and covered more than 4,500 communities, with a service coverage rate exceeding 95% and a timely fund release rate above 96% [2] - The risk control mechanism established with CITIC Bank ensures that renovation funds are only released upon completion and verification of project milestones, mitigating the risk of fund misappropriation [2] Industry Impact - The introduction of fund custody services has led to a significant reduction in customer complaints, halving the volume compared to the previous year, indicating improved service quality and consumer satisfaction [2] - The industry is witnessing a positive shift, with other decoration companies beginning to adopt similar fund custody services, promoting enhanced consumer rights protection [2] - Fund custody services are seen as a groundbreaking practice in consumer safety, setting a new benchmark for consumer rights protection in the home decoration sector [2]