《江西省跨境电商发展全景分析报告（2025）》网经社发布

Core Viewpoint - The rapid development of cross-border e-commerce in Jiangxi Province is transforming it from an "inland hinterland" to an "open frontier," driven by strong policy support, logistics improvements, and the integration of traditional industries with digital trade [10][14][40]. Group 1: Development Overview - Jiangxi's cross-border e-commerce has seen explosive growth, with a 33.9% year-on-year increase in import and export value in Q1 2025, significantly outpacing the overall trade growth rate of 1.0% [10][56]. - The province has established a development matrix that includes 9 national-level cross-border e-commerce comprehensive pilot zones and over 3,000 cross-border e-commerce enterprises [10][56]. - The "cross-border e-commerce + industry belt" model is effectively stimulating the cluster advantages of local industries, promoting digital transformation and international development [24][34]. Group 2: Logistics and Infrastructure - Jiangxi has developed a multi-modal logistics system combining air freight, China-Europe Railway Express, and river-sea intermodal transport, overcoming geographical limitations [19][59]. - The province's logistics capabilities are supported by a robust airport cluster and the establishment of the Gansu International Land Port, which connects to Central and Eastern European markets [21][19]. - The Nine Rivers Port has become a key waterway, achieving a cargo throughput of 136.23 million tons in the first seven months of 2025, reflecting a 11.58% increase [21][24]. Group 3: Industry Structure - Over 70% of Jiangxi's foreign trade import and export value comes from private enterprises, with about 90% of foreign trade entities being private, indicating a strong entrepreneurial spirit [15][56]. - The product structure is shifting from traditional resource and agricultural products to high-tech and high-value-added products, with significant growth in lithium batteries and home appliances [17][56]. - The integration of cross-border e-commerce with local industries, such as furniture and ceramics, is enhancing competitiveness and market reach [25][31]. Group 4: Policy Support and Environment - Jiangxi has implemented a series of supportive policies, including the "15 measures to promote high-quality development of cross-border e-commerce," focusing on business cultivation, logistics, and financial support [40][42]. - The province's customs efficiency ranks first in Central China, with innovative customs supervision models improving clearance times significantly [23][45]. - The establishment of comprehensive service platforms for cross-border e-commerce is addressing key challenges such as high logistics costs and compliance difficulties [46][40]. Group 5: Challenges and Future Outlook - Despite rapid growth, Jiangxi faces challenges such as international trade uncertainties, insufficient brand influence, and a shortage of skilled talent [49][51]. - The province aims to expand into diverse markets and enhance brand building while leveraging digital transformation to improve competitiveness [52][53]. - By 2030, Jiangxi is expected to establish a global cross-border e-commerce supply chain network, fostering internationally influential brands and competitive industry clusters [61][55].