无里程顾虑，有生活温度！传祺向往让出行更美好

Core Insights - The article highlights the transition of the new energy vehicle market from "incremental competition" to "stock game," with user demands shifting from "existence" to "quality," focusing on concerns such as range anxiety, quality worries, and resale value [1][21] Group 1: Product Strategy - GAC Trumpchi officially launched the "Wishing Series" at the 2025 Guangzhou Auto Show, positioning it as a "new energy vehicle series without range anxiety," marking a strategic focus in its new energy business [1][21] - The Wishing Series is not just a product line but a core strategic vehicle for GAC Trumpchi, leveraging years of technological accumulation and market insights to create a comprehensive product matrix covering mainstream market segments [3][19] - The series includes models like the Wishing S7, Wishing M8, and Wishing S9, establishing a full layout of core categories in SUVs and MPVs [3][19] Group 2: User-Centric Approach - The value proposition "Open the Wishing Series, Live the Wishing Life" emphasizes that the series views the vehicle as an extension of a beautiful life, focusing on a "worry-free beautiful life" for users [5][23] - Target users are defined as "family guardians," who value both daily warmth and the desire to explore broader life experiences, prompting GAC Trumpchi to create a lifestyle ecosystem that extends beyond mere vehicle ownership [7][23] - The ecosystem encompasses various aspects of life, linking multiple benefits to transform the car purchase into a long-term service, enhancing emotional connections between users and the brand [7][23] Group 3: Core Values - The three core values of "high quality, long range, and high resale value" underpin the positioning of the "no range anxiety new energy vehicle series," addressing user concerns about electric vehicles [8][12][14] - High quality is emphasized through rigorous testing and quality management systems, ensuring that each model meets high standards in design, manufacturing, and user experience [10][12] - Long range is a key focus, with specific models like the Wishing S7 and S9 offering impressive electric ranges, making them suitable for various travel scenarios [12][14] - GAC Trumpchi has maintained a leading resale value in the market, alleviating concerns about long-term ownership costs for users [14][16] Group 4: Strategic Upgrades - The launch of the Wishing 2.0 positioning represents a significant upgrade in GAC Trumpchi's new energy strategy, consolidating all PHEV models under the Wishing series for clearer brand recognition [17][19] - The product expansion plan includes the introduction of a mid-size MPV and a large MPV, addressing the diverse needs of family and business users [19][21] - This strategic focus aims to establish a unique brand identity in the competitive new energy market, enhancing GAC Trumpchi's market share and supporting the growth of GAC Group's independent business [21][23]