GAC GROUP(SH:601238) Jing Ji Guan Cha Bao·2025-11-24 08:23Core Insights - GAC Group acknowledges that while it has strong technology and product functionality, its market performance has been lacking in recent years, attributing this to a need for a shift from an engineering mindset to a user-centric approach [1] - The company has restructured its product development process to enhance efficiency and responsiveness to user needs, achieving a 50% increase in business efficiency and a sixfold improvement in market response speed [2] Group 1: User-Centric Development - GAC Group's transformation focuses on integrating user needs into the entire product development process, establishing a user insights department with a team of 200 to drive this change [2] - The company plans to launch nine new or revamped models by 2026, aiming to better align with user demands [2] Group 2: Brand Differentiation and Market Strategy - GAC is working to differentiate its brands, with Aion focusing on affordability, Trumpchi enhancing its MPV offerings, and Haobo aiming for high-end product development [3] - The company has set a target for its self-owned brands to account for 60% of total sales by 2027, with a goal of selling 2 million units [3] Group 3: Sales and Service Enhancements - GAC recognizes the need to improve its service and dealership experiences to match leading competitors, announcing plans for a new integrated brand experience center to support its future strategies [3][4] Group 4: Strategic Partnerships - GAC has formed a deep partnership with Huawei, leveraging its expertise in smart technology to enhance product offerings, including the launch of the high-end brand "Qijing" [5] - The collaboration with Huawei has involved significant resource sharing, with up to 800 personnel from Huawei contributing to GAC's development efforts [5] Group 5: Market Penetration and Infrastructure - GAC is actively expanding its presence in lower-tier cities, collaborating with JD.com to introduce a battery rental model for electric vehicles priced at 49,900 yuan [6] - The company has established a nationwide network of over 21,000 charging stations and plans to deploy 1,000 battery swap stations across 45 cities [6] Group 6: Future Vision - GAC envisions the future of automobiles as intelligent mobile spaces, emphasizing the importance of ecosystem partnerships to meet customer needs and stay competitive [7]