Vatti(SZ:002035) Xin Lang Zheng Quan·2025-11-24 08:39Core Viewpoint - The company, Vatti, has initiated a marketing system integration and appointed Han Wei as the Vice President to oversee the marketing system and various channels, marking a strategic decision to adapt to industry trends amid a declining real estate market and increasing competition in the kitchen appliance sector [1][4]. Group 1: Marketing System Integration - Vatti's marketing system integration aims to address the challenges posed by a shrinking market and intensifying competition, focusing on channel unification as a key strategy [1][4]. - The appointment of Han Wei, who has extensive experience in the kitchen appliance industry, is expected to enhance the company's operational efficiency and resource allocation [3][4]. Group 2: Industry Trends and Challenges - The kitchen appliance industry is facing a shift towards stock competition, with online channels becoming the primary consumer engagement platform, while offline sales are under pressure due to high baseline comparisons [1][3]. - Data from AVC indicates that during the 2025 National Day promotion period, appliance prices decreased year-on-year, highlighting the growth challenges in the market [1]. Group 3: Operational Efficiency and Channel Integration - The fragmentation of channels has led to operational inefficiencies, with consumer demands for integrated online and offline services becoming a critical barrier to growth [3]. - Vatti's strategy to break down online and offline barriers aims to optimize resource allocation and enhance collaboration, which is essential for improving efficiency in a competitive landscape [3][4]. Group 4: Future Outlook - Under Han Wei's leadership, Vatti is expected to further integrate channel resources, strengthen brand development, and improve overall operational efficiency to meet consumer demands and gain a competitive edge in the kitchen appliance market [4].