华帝人事调整立足长远发展，营销升级赋能长期增长

Core Insights - Recent personnel changes at Vatti have drawn industry attention, with Vice Presidents Wang Cao and Jiang Lingwei resigning for personal reasons, while Han Wei has been appointed as Vice President overseeing the marketing system and various channels [1] - This adjustment is a key part of the company's strategic deployment, focusing on the integration of the marketing system and the upgrade of channel unification, aimed at enhancing brand competitiveness through systematic transformation [1] - Han Wei's extensive experience in marketing aligns with Vatti's current "channel unification" strategy, which is expected to improve decision-making and execution efficiency, accelerating the realization of the core goal of "integrated product and sales" [1] Company Performance - Han Wei's strategic leadership in marketing has been validated by past performance; after his appointment in 2015, Vatti's revenue grew from 4.395 billion yuan in 2016 to 6.095 billion yuan in 2018, with net profit reaching 677 million yuan in 2018, a year-on-year increase of 32.83% [3] - Under Han Wei's leadership, Vatti transitioned its channel structure from "traditional reliance" to "diversified collaboration," establishing a comprehensive network covering offline, online, and engineering channels, with the engineering channel achieving a significant 25.11% growth in 2022, reaching 629 million yuan [3] - The offline channel also showed resilience, generating 2.555 billion yuan in revenue in 2022, a year-on-year increase of 7.24%, demonstrating strong channel resilience and expansion capabilities [3] Industry Analysis - Industry analysts indicate that this personnel adjustment is a crucial step in Vatti's strategic inheritance and deepening, with Han Wei's return expected to accelerate the "online and offline integration" process, enhancing operational efficiency through marketing integration and channel unification [4] - This move is anticipated to solidify the foundation of Vatti's "integrated product and sales" strategy, providing a stronger long-term advantage in an increasingly competitive industry [4]