江浙沪“断崖式”领先：户均近1.5台电视北京略低于全国水平

Core Insights - The average number of color televisions per hundred households in China is 108.7, with Shanghai, Jiangsu, and Zhejiang significantly exceeding this average at 144.8, 149.9, and 145.6 respectively, showcasing a "cliff-like" advantage over other provinces [1] - The high ownership rates in these regions correlate with higher disposable income levels, with Shanghai's per capita disposable income reaching 88,366 yuan, Zhejiang at 67,013 yuan, and Jiangsu at 55,415 yuan, all notably above the national average of 41,314 yuan [1] - The income gap between Jiangsu, Zhejiang, and surrounding areas like Anhui is pronounced, with residents in these provinces earning 1.51 to 1.82 times more than those in Anhui, and 2 to 3 times more compared to Northeast regions [2] Summary by Sections Television Ownership - Jiangsu, Zhejiang, and Shanghai have a color television ownership rate that is approximately 35% to 40% higher than the national average [1] - Even economically strong cities like Beijing and Tianjin have lower ownership rates at 105.5 and 105.0 respectively, indicating a regional disparity [1] Income Levels - The income levels in Jiangsu and Zhejiang are on a "catch-up" growth trajectory, with the gap between these provinces and Beijing narrowing from over 20,000 yuan in 2018 to less than 18,000 yuan [1] - The high income levels in these regions drive a preference for durable consumer goods, leading to an upgrade in consumption patterns [2] Consumption Behavior - Households in Jiangsu and Zhejiang are more inclined to purchase non-essential durable goods, while other regions prioritize basic needs [2] - The tendency for "one household, multiple devices" is prevalent in these areas due to better economic conditions [2] - The climate also influences consumption habits, with residents in these regions more likely to install additional televisions in bedrooms for comfort during colder months [2][3]