展示消费新动能 华熙LIVE·重庆亮相文旅贸促活动
Sou Hu Cai Jing·2025-11-24 08:43

Core Insights - The "Colorful China, Good Festival Goods" cultural and tourism trade promotion event was held in Chongqing, showcasing new consumption dynamics in the fashion sector [1][3] - The event aims to integrate foreign trade enterprises, merchants, cross-border e-commerce, and media resources to promote high-quality cultural and tourism products [1][3] Group 1: Event Overview - The event is themed "Art Appreciation in Bayu, Fashion Life" and aligns with the 14th China Arts Festival, connecting fashion consumption with cultural trade and inbound tourism [3] - It featured a fashion consumption release and roadshow, presenting the "2025 China Fashion Consumption Report" and promoting various cultural products and services [3][5] Group 2: Business Impact - The general manager of Huaxi LIVE, Wen Wen, emphasized the importance of five ecological synergies in driving international urban development, with cultural sports as a core engine [5] - The Huaxi LIVE project has attracted over 10 million annual visitors, with 25% being international tourists, generating over 10 billion in related industry consumption [5] Group 3: Future Plans - Huaxi LIVE plans to continue attracting top-tier global events while enhancing local intellectual property incubation and output, facilitating a dual empowerment strategy for international urban development [6]