以赛事为纽带串联文旅资源 “体育+”见实效把流量变实打实经济增量

Core Insights - Sports events serve as a powerful engine for driving cultural and tourism consumption, particularly in the context of the Chongqing Kaizhou District, where events connect tourism resources and create a model for integrated development [1] Group 1: Event Impact - A national paddleboard championship recently took place at Hanfeng Lake in Chongqing Kaizhou District, attracting nearly 1,200 participants from across the country [3] - The event not only showcased water sports but also drew local residents to experience the blend of sports and scenic beauty [5] Group 2: Tourism and Economic Benefits - The concept of "one participant, whole family travels" is effectively demonstrated, with the district offering various event packages that include multiple discounts for attractions like Hanfeng Lake and other cultural landmarks [8] - Since the end of October, Hanfeng Lake has welcomed 350,000 visitors, generating approximately 220 million yuan in consumption across related industries such as dining, accommodation, and tourism [10]