Zhi Tong Cai Jing·2025-11-24 09:01Core Viewpoint - Dongwu Securities maintains a "Buy" rating on Trip.com Group (09961), highlighting strong growth potential in its overseas business and an upward revision of the adjusted net profit forecast for 2025 from 18.3 billion to 32.3 billion yuan [1] Recent Events - Trip.com has deepened its strategic partnership with the Turkish Tourism Promotion and Development Agency, aiming to position Turkey as a "super destination" for global travelers. Data shows that inbound flight bookings to Turkey are expected to grow by 38% year-on-year in the first half of 2025, with hotel bookings increasing by 16%. Notably, Indonesia's booking volume surged by 178% year-on-year, contributing to the rising popularity of inbound tourism in Turkey [1] International Business Growth - Outbound travel: In Q3, Trip.com's outbound hotel and flight bookings reached 140% of the same period in 2019, with a year-on-year increase of nearly 20%. During the Golden Week, bookings grew by approximately 30%. Popular destinations include Japan, South Korea, and Southeast Asia, with Europe showing significant growth, particularly in Iceland and Norway. Despite a decrease in cross-border flight prices compared to last year, they remain above pre-pandemic levels, while hotel prices have stabilized [2] - International business: Q3 saw a 60% year-on-year increase in total bookings on Trip.com, with the Asia-Pacific region being a key operational focus, growing over 50%. New markets in the Middle East and Europe also showed impressive growth. The company has achieved rapid market share growth and plans to continue investing globally, especially in the Asia-Pacific region. According to Sensor Tower data, the Trip.com app's monthly active users (MAU) outside mainland China grew by 69% year-on-year, with a 64% increase in the Asian market [2] Domestic Market Trends - Domestic hotel prices have shown signs of stabilization, with Q3 overall accommodation booking revenue increasing by 18% year-on-year and 29% quarter-on-quarter, driven by strong tourism demand, particularly during the summer and National Day holidays. There is a diverse and growing demand for unique and immersive travel experiences among domestic consumers, with increased bookings in major cities like Beijing, Shanghai, Chengdu, and even remote areas. Hotel price declines narrowed to low single digits in Q3, with an upward trend during the Golden Week. Inbound travel bookings on Trip.com increased by over 100% year-on-year in Q3, with the Asia-Pacific region as the main source market, alongside strong growth from Europe and the United States [3]