拆解永赢基金权益突围之谜！产品主义与流量新范式

Core Insights - The article discusses the transformation of China's public fund industry from scale growth to value creation, highlighting the unique strategies of Yongying Fund in achieving significant growth despite a challenging market environment [1][15]. Group 1: Company Strategy - Yongying Fund has experienced a remarkable increase in its active equity product scale, reaching 93.464 billion yuan, with a year-to-date growth of 76.6 billion yuan, the highest in the market [1][3]. - The management team at Yongying Fund recognized that developing equity investment was essential for the company's survival, leading to a strategic focus on this area since 2018 [3][4]. - During the market downturn from 2022 to 2023, Yongying Fund made counter-cyclical investments by expanding its equity research team and launching ten new funds focused on new productivity and traditional industry upgrades [4][5]. Group 2: Investment Philosophy - Yongying Fund emphasizes that every fund manager should also act as a product manager, focusing on customer value and product positioning [5][6]. - The company has established a unique "product meeting" mechanism to facilitate collaboration among various departments, enhancing decision-making efficiency [6][10]. - The fund's product lines are clearly defined, with experienced managers overseeing foundational products while younger talent manages niche offerings [6][7]. Group 3: Market Positioning - Yongying Fund's "Smart Selection" product series has gained traction by focusing on high-potential sectors like humanoid robots and cloud computing, aligning with national strategic directions [8][9]. - The company has adopted a customer-centric approach, prioritizing customer acquisition over sheer scale, which has proven effective in building trust and brand loyalty [9][10]. - The rapid growth of the "Smart Selection" products, with one fund reaching 11.521 billion yuan by the end of Q3, illustrates the success of this strategy [9][10]. Group 4: Long-term Vision - Yongying Fund aims to build a platform-type asset management company with diverse product lines to mitigate the volatility of individual asset classes [11][12]. - The company acknowledges the need for continuous investment in talent and strategy to achieve its long-term goals, particularly in areas like quantitative analysis and multi-asset allocation [12][13]. - The firm's approach serves as a reference for the industry, demonstrating that mid-sized fund companies can thrive through differentiated strategies and a focus on core competencies [13][14].