小米又道歉了！“潜水表”可能只是名称，跟功能无关

Core Viewpoint - The incident involving a Xiaomi "diving watch" that leaked water during use has escalated into a significant brand trust crisis, highlighting issues of misleading marketing and inadequate customer service [1][3]. Group 1: Incident Overview - A user experienced water leakage in a Xiaomi "diving watch" after using it for diving, leading to a problematic customer service interaction where the company initially blamed the user for "human damage" [3]. - Xiaomi later clarified that the user had purchased a standard version, not the professional diving version, which is certified for 40 meters of diving [4]. - The user's insistence on having purchased the professional version, supported by an order, raises questions about the clarity of product distinctions [5]. Group 2: Industry Standards and Misleading Marketing - The 5ATM water resistance rating typically applies to swimming and showering, far from actual diving standards, which usually require 20ATM or higher and certification through EN13319 [7]. - The marketing of the watch, which prominently features "diving" while downplaying limitations in fine print, is seen as misleading to consumers [5][11]. - The disparity between marketing promises and actual product performance reflects a broader industry issue where brands prioritize marketing over product reliability [9][13]. Group 3: Consumer Trust and Brand Reputation - The incident has sparked a broader discussion about consumer expectations and the responsibility of brands to provide clear and honest information [11]. - Legal actions are being considered, emphasizing the need for brands to uphold consumer trust and avoid misleading marketing practices [11][13]. - The situation serves as a reminder for all manufacturers that in an age of information overload, transparency and honesty are crucial for maintaining brand reputation [13][14].