Guan Cha Zhe Wang·2025-11-24 10:05Core Insights - BYD officially launched the Han L and Tang L models with new colors and OTA upgrades during the 23rd Guangzhou Auto Show, which is significant for boosting year-end sales for car manufacturers [1] - As the world's largest electric vehicle manufacturer, BYD aims to achieve a sales target of 4.6 million units for the year, with the Han L and Tang L being crucial for incremental growth [1] - The company is targeting a younger consumer demographic by upgrading existing models and introducing new color options [1] Group 1: Product Features - The Han L and Tang L models introduced a new olive green color, with the Han L also featuring an additional Xizi blue color, both designed to appeal to modern aesthetics [1][3] - The Han L model includes a blackened sports kit tailored for individual users, enhancing its sporty appeal with features like a floating black roof and black window trims [3] - The intelligent cockpit and driver assistance systems of the Han L and Tang L received a comprehensive OTA upgrade, featuring a new UI design that adapts to environmental lighting and aligns with younger users' aesthetic preferences [5] Group 2: Pricing and Promotions - The Han L EV models are priced between 204,800 to 264,800 yuan after super replacement subsidies, while the Han L DM models range from 194,800 to 244,800 yuan [7] - The Tang L EV models are priced between 224,800 to 274,800 yuan, and the Tang L DM models range from 214,800 to 270,800 yuan after subsidies [7] - BYD is offering significant promotional benefits, including up to 52,000 yuan for the Han L and 45,000 yuan for the Tang L, which includes replacement subsidies [7][8]