FOTON(SH:600166) Bei Jing Ri Bao Ke Hu Duan·2025-11-24 10:03Core Insights - The 23rd Guangzhou International Auto Show opened on November 21, 2025, showcasing a variety of new products from BAIC Group, including the global debut of the Beijing Off-road ELMT Max concept vehicle and the BJ40 Explorer [1][5][7] - The event featured a collaboration with the popular Longling Wildlife World, enhancing user experience through interactive elements and celebrity appearances [3][20] - BAIC Group emphasized its commitment to innovation and user engagement, launching the "China Grand Loop" user co-creation self-driving IP and showcasing advanced technologies [9][18][23] Product Highlights - The Beijing Off-road ELMT Max concept vehicle was unveiled, featuring a unique "doorless design," modular system for customization, and a robust yet lightweight structure [5][10] - The BJ40 Explorer is set to enhance comfort and intelligence, aiming to redefine modern off-road experiences [7][10] - The flagship 9 series, including the newly launched Enjoy S9, offers advanced luxury features and safety measures, such as a 16.1-inch central control screen and nine airbags [12][15] Technological Innovations - The BAIC Group presented its "Yuanjing" AI and intelligent driving technologies, showcasing a comprehensive tech architecture aimed at transforming vehicles into "fully intelligent entities" [18] - The first luxury MPV from BAIC, the Alpha T5, incorporates advanced safety features and high-performance configurations, addressing common issues in extended-range vehicles [15][18] Marketing and User Engagement - The auto show included interactive experiences, such as the integration of the "Panda Adventure" program, allowing users to engage with products in a fun and educational manner [20] - BAIC Group's strategy focuses on enhancing brand development, market presence, and digital transformation while maintaining a commitment to user-centric innovation [23]