野郎拉面亮相2025 SFE上海国际连锁加盟展， 小店模型与轻资产策略引行业关注

Core Insights - The 40th Shanghai International Franchise Exhibition (SFE) showcased the light-asset ramen brand, Yelang Ramen, which attracted numerous investors and industry professionals with its small store model and standardized operational system [2] - Yelang Ramen emphasizes a business model focused on "small store area, dual-person operation, and controllable costs," which gained significant attention amid the industry's focus on cost reduction and efficiency [2][6] Group 1 - During the exhibition, Jack (Tian Bowen), General Manager of Yelang Ramen, shared insights on the importance of reproducible product standards and stable models for sustainable operations across different cities [3] - Jack highlighted that Yelang Ramen prioritizes long-term sustainability over short-term profits, presenting a unique perspective that resonated with the audience [3] - The brand's standardized supply chain, streamlined personnel configuration, and transparent operational structure help reduce uncertainties for franchisees [5] Group 2 - The exhibition saw a high level of interest from potential investors across various regions, including Shanghai, Jiangsu, Zhejiang, Sichuan, and Guangdong, indicating a broader geographical appeal compared to previous events [6] - Analysts believe that the "small, standardized, and low-replication-cost" light-asset business model will continue to attract attention, especially in the context of rising rental and labor costs [6] - Yelang Ramen has been steadily expanding, with over 20 stores opened in cities like Tianjin, Zhejiang, Guizhou, and Shanghai, while projects in Beijing, Shenzhen, and Guangzhou are in preparation [8]