拓竹创始人“炮轰”大疆汪滔背后：大疆重要人才纷纷“出走”？

Core Insights - The competition between Tuozhu and DJI is intensifying, with both companies targeting the consumer-grade 3D printing market, which is projected to reach a scale of 41 billion USD in 2024 [5][10] - Tuozhu is expected to achieve a revenue of 55-60 billion RMB in 2024, with a net profit nearing 20 billion RMB, while DJI aims for its subsidiary, Smart派, to exceed 50 billion RMB in revenue over the next three years [2][9] - The talent drain from DJI is a significant concern, with at least eight key employees leaving in 2025, which could impact its competitive edge [18][19] Company Performance - Tuozhu's revenue for 2024 is projected to be between 55-60 billion RMB, with a net profit close to 20 billion RMB [2][7] - DJI's revenue for 2024 is estimated at around 800 billion RMB, with a net profit of approximately 120 billion RMB [3][9] - Smart派, backed by DJI, is expected to generate 16 billion RMB in revenue in 2024 and surpass 25 billion RMB in 2025 [9] Market Dynamics - The consumer-grade 3D printing market is experiencing rapid growth, with a compound annual growth rate of nearly 30%, and the shipment of 3D printers is expected to increase significantly over the next five years [5][6] - Tuozhu has captured a 29% market share globally, with an expected shipment of over 1.2 million units in 2024 [7][8] Talent Management Issues - There is a notable talent exodus from DJI, with former employees founding over 18 companies, including competitors and partners [3][12] - Concerns have been raised about DJI's management style under founder Wang Tao, which may contribute to employee dissatisfaction and turnover [12][20] Competitive Strategies - Tuozhu employs a business model and marketing strategy similar to DJI, leveraging technology from its founders' backgrounds in the drone industry [6][10] - The company has established a community ecosystem and incentivized creators to lower the barriers to 3D printing, enhancing user engagement [7][10] Investment Landscape - Tuozhu is nearing completion of a new financing round with Tencent's participation, which will elevate its valuation to 10 billion USD [8][10] - DJI's investment in Smart派 includes specific revenue targets, indicating a strategic focus on competing directly with Tuozhu [9][10]