Dingdong(US:DDL) Nan Fang Du Shi Bao·2025-11-24 11:25Core Insights - The introduction of the "Running Mountain Beef" series by Dingdong Maicai reflects a shift in consumer demand towards high-quality, authentic, and fresh beef products [2][4][6] Group 1: Product Launch and Strategy - Dingdong Maicai launched the "Running Mountain Beef" series, featuring over 20 products from two geographically certified beef breeds: Ningxia Jingyuan Yellow Cattle and Guizhou Sinan Yellow Cattle [2] - The series is part of Dingdong Maicai's "4G" strategy, focusing on differentiated high-quality products and a full supply chain from breeding to table [2][9] - The company aims to address consumer pain points regarding beef freshness, authenticity, and cutting methods by offering highland grass-fed beef [8] Group 2: Market Demand and Growth - National beef consumption has seen steady growth, with a projected 2024 consumption of 10.7 million tons, a 4.1% increase year-on-year [4] - The fresh beef market in China grew from 464.04 billion yuan in 2019 to 630.48 billion yuan in 2023, with a compound annual growth rate of approximately 8% [4] - Dingdong Maicai's platform data indicates a 12.2 percentage point increase in the share of domestic fresh beef GMV in East China, reaching around 40% [6] Group 3: Sales Performance and Projections - Since the launch of the beef series, sales have increased significantly, with October sales for Sinan Yellow Cattle and Jingyuan Yellow Cattle rising by 90% and 85% respectively compared to the initial launch [9] - The highest monthly sales reached 430,000 units, with expectations for explosive growth by the end of the year due to seasonal demand [9][10] Group 4: Supply Chain and Delivery - The supply chain for the "Running Mountain Beef" series is designed to ensure freshness, with a delivery time of as little as 48 hours from slaughter to consumer [10] - The company has implemented a two-day shelf life for products to maintain optimal freshness [10]