Village Farms Launches Promenade Brand's First Vape in Quebec

Core Insights - Village Farms International, Inc. and its subsidiary Rose LifeScience Inc. have launched Promenade's first vape product, Matin, marking a significant advancement in Quebec's regulated cannabis market [1][4] - The introduction of a regulated vape category in Quebec is expected to enhance consumer access and drive growth in the legal cannabis market [2][4] Company Overview - Village Farms is a large-scale, vertically-integrated supplier of high-value plant-based Consumer Packaged Goods, leveraging decades of experience in Controlled Environment Agriculture [6] - The company operates one of the largest cannabis operations globally through its subsidiary Pure Sunfarms, with 2.2 million square feet of greenhouse production capacity [7] - Village Farms also holds an 80% stake in Rose LifeScience, a leader in cannabis product commercialization in Quebec [7] Market Dynamics - Quebec accounts for 13% of national cannabis sales, generating $202 million in cannabis revenue in Q3 2025, reflecting a 10% year-over-year increase [4] - Recent consumer data indicates that 55% of cannabis consumers in Quebec are interested in purchasing vape products from legal channels, driven by safety and quality concerns [3] Product Details - The Promenade Matin vape is designed specifically for the Quebec market, featuring a blend of cannabinoids including THC and CBG, and is characterized by bright citrus notes and a smooth finish [5] - The product will be available across Quebec starting November 26, 2025 [5]