需求激增 解码流感药“战场”新格局

Core Insights - The demand for influenza medications has surged with the onset of the flu season, particularly for Oseltamivir and Baloxavir Marboxil, indicating a sustained high demand in the coming months [1][4] - Oseltamivir continues to dominate the market, holding over 70% market share in 2024, but new entrants like Baloxavir Marboxil are gaining traction [6][10] - The overall influenza drug market in China is projected to reach 10.1 billion yuan by 2026 and increase to 11.6 billion yuan by 2030 [5] Market Dynamics - The flu season typically peaks from late December to early January, with a notable increase in flu activity reported across various provinces [3][4] - Recent data shows a significant increase in sales for Oseltamivir (up 237%) and Baloxavir Marboxil (up 180%) as flu cases rise [4][6] - The market is witnessing a shift with the entry of domestic pharmaceutical companies like Qingfeng Pharmaceutical, Zhongsheng Pharmaceutical, and Jichuan Pharmaceutical, which are introducing new flu medications [8][9] Competitive Landscape - Oseltamivir, known as a "miracle drug" for influenza, has faced challenges due to patent expirations and the emergence of generic competitors, leading to price reductions [6][10] - Baloxavir Marboxil has quickly gained market share since its introduction, being included in the national medical insurance directory shortly after its launch [7][9] - The market is evolving towards a "multi-polar" competition model, with established drugs like Oseltamivir and innovative new drugs from domestic companies coexisting [10][11] Future Outlook - The competition in the influenza drug market is expected to intensify, focusing on price negotiations for insurance coverage and the development of pediatric formulations [10] - The increasing awareness of influenza and the demand for effective treatments are driving innovation and market entry from various pharmaceutical companies [9][10]