2025广州车展观察：谁在定义明天的汽车？

Core Insights - The 2025 Guangzhou Auto Show highlights that while new energy vehicles (NEVs) have established themselves as the market mainstream, the technological pathways to the future are increasingly diverse and fragmented [1][2][3] Market Trends - The total number of vehicles at the Guangzhou Auto Show reached 1,085, with 629 new energy models, accounting for 58%, an increase of 14.3 percentage points from 2024 [1] - The penetration rate of new energy passenger vehicles in the market has exceeded 52.9% in the first ten months of this year, significantly surpassing the 20% target set for 2025 in the "New Energy Vehicle Industry Development Plan (2021-2035)" [1] - In October, the retail sales of pure electric vehicles grew by 20% year-on-year, while range-extended models saw a decline of 7.7% [1][7] Technological Developments - Industry insiders assert that while pure electric vehicles are seen as the ultimate solution, range-extended and hybrid models remain critical transitional options [2] - The focus on emotional value and user service is becoming essential for automakers in the post-subsidy era, with deep intelligence in smart cabins and driving systems being a key area of development [2][4] - Huawei's introduction of the MoLA architecture aims to address traditional voice assistant limitations, marking a significant step towards "smart cabin L3" capabilities [2] Strategic Collaborations - Foreign automakers are increasingly recognizing the importance of Chinese suppliers, with partnerships like BMW and Momenta, and Mercedes-Benz and Momenta, aimed at enhancing their competitive edge in the Chinese market [4][5] - Audi has embraced Huawei's technology, launching the A5L as the first fuel vehicle equipped with Huawei's advanced driving system [5] Market Dynamics - Despite a decline in the market share of range-extended vehicles, the number of such models being launched is increasing, indicating a complex market response [7][8] - Companies like Xpeng and Geely are actively introducing range-extended models, reflecting a strategic pivot despite market trends [7][8] - The consensus among industry experts is that while pure electric vehicles are the future, a combination of pure electric, range-extended, and hybrid technologies will coexist for the foreseeable future [8][9][10]